Starting your very own fashion line may have been a childhood dream of yours that you now have the opportunity to fulfill. While designing an exclusive collection is an art, starting your own line of clothing is a business in itself. It requires the same amount of effort as starting a new business from scratch and your passion will be the driving factor that can bring you success.
Here are some tips to help a beginner such as yourself start a successful line:
Identify the needs of the market
Your best choice on making an impact in the fashion industry is by designing items that are currently not produced by major clothing companies. The more unique and newer, the better. New products aren’t currently provided in the market will surely catch the attention of fashion enthusiasts and will be more likely to bring you success.
Come up with a business plan
Take time to think about your ultimate goal for this line. Do you wish to be a brand name or start your own premium brand to be displayed at retail stores? As you build up your brand keep your goal in mind so you have an idea on the direction in which you need to head.
Decide on your target audience
Not only should you decide on the needs of the market but you should also come to a decision on the audience you wish to target. If you are targeting a younger audience then the prices need to be lower and the items need to be trendier. However if you are targeting a middle aged audience then you can consider a higher price point but classier looks. Weight out the pros and cons of each audience and make your decision accordingly.
Now that you have set the foundation, you can get back to what you are best at. Your first collection can leave an impression of you as a designer so do your best to make it stand out. You can take inspiration from designer dresses for women and incorporate it in to your look.
Find a manufacturer
Unless you are planning on manufacturing each piece yourself, then it is best to look in to a suitable manufacturer to create your designs using fabric. You could find cheaper manufactures in countries like China, Vietnam and Sri Lanka. Take time to travel and visit the factory in person. However, if your goal is less ambitious then look for local manufacturing options.
Choose a brand name, logo and price point
If your manufacturing process is well underway then get started on designing your logo and come up with a suitable brand name. Design your website and social media pages for marketing as well. Take the manufacturing cost into consideration and decide on the price of your line as well.
Look for investments and partnerships
As a new start up you require capital so it is only sensible to recruit possible business partners and co-investors. Taking on a partner can help provide you wish necessary capital in exchange for a cut of future finances coming in.
Combine these tips with your passion and you are well on your way to launching the next clothing line that could hit it big.